week 7: strategy

It’s go time at the office. Monday morning’s meeting consisted of the design team presenting the creative direction for Fall 2022. Some of my trend research made it into the presentation! Validating that my work is actually useful and helpful! Anyways… we got to explore mood, color direction, and silhouettes. Next the team discussed marketing strategies and timeline moving into Holiday. The team has a few giveaways, promotions, discounts and social media posting all organized in a calendar. Another few of my video contributions will be showing up on social media and I was asked to do more! I’ve loved being able to contribute in so many ways to this team!

Next on the agenda included discussing the product layouts and catalog structures. It was essentially a very work strategy driven day and I loved being able to join in and see the minds working together! I was also able to sit in on the real photo shoot day with their professional model!

It was really fun to see how a small team accomplishes a big shoot. The only hire from outside the business ended up being Rainy, our model. The model brought clothes/ makeup, the team provides the product, someone on the team did all the hairstyles, another on the team owns a camera and took all the photos, and I took behind the scenes footage for social. Such a stark difference seeing how fast and easy a professional model photographed all the product! Such a great experience!